He has endured set-backs, betrayals and litigation and his company has survived recessions, take-over bids and near-bankruptcy. Hero or villain, star of The Apprentice Sir Alan Sugar is a man who knows what it takes to keep a business alive. His autobiography, What You See is What You Get, is a fascinating, articulate and funny account of one man’s journey from the market stalls of the East End to doing business with some of the biggest names in technology and the media. By Ed O’Hare.
What took a young man from a council flat in Clapton to chief of one of the most profitable business empires Europe has ever seen? Tenacity, adaptability, self-belief; all of these played their part in transforming Alan Sugar from a poor tailor’s son to the head of a corporate giant worth billions, but you need to read a considerable chunk of his memoir, What You See is What You Get, before he lets you in on the big secret to making money: There is no big secret to making money. You are either a natural entrepreneur, someone born with a shrewd brain and an eye for opportunities, or you are not and no amount of time spent at the Harvard Business School is going to make a difference.Add a comment